Duration: 2 Days Course
Date: Saturday, January 17th, and Sunday January 18th, 2015
Time: 8:45 AM- 3:55 PM
Registration Deadline: January 8th, 2015
Training Language: Lectures and Material in Arabic; Terminologies in English
Price: USD 300 (For Corporate) | Special rate for Individuals: USD 250 [ This price includes two coffee breaks plus a lunch]
Venue: Will be communicated to confirmed registrants (Sana'a, Yemen)
Brief Description:
Online and Social media marketing refers to the process of gaining attention and traffic through social media networks and search engine optimization. This training will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, LinkedIn and Google+.
Is this for Me?
This training course is designed for those who are managing their companies and organizations online and social media outlets but have no formal training. This training is also valuable for those who want to start a career in online and social media marketing.
Requirements:
It is required that each attendee brings her/his laptop to be able to perform the practice exercises and fully participate in the training.
Outcome:
By the end of the training course, the attendees of this training will:
- Have a deeper understanding of online and social media marketing tools and techniques
- Understand the fundamentals of developing Online Marketing Plan
- Be able to start developing online marketing Strategy for your Business
- Be able to execute and measure the reach of an online marketing campaign
Outline:
The outline of this course is as follows:
• Traditional vs Digital Marketing
• Marketing through Search Engines – SEM , SEO
• Marketing through Social Media platforms
• Supporting Programs and Applications
• Developing Online Marketing Plan
Trainer Profile:
Akram Alodini: Akram is an Entrepreneur and Marketing Specialist with more than 10 years of experience in marketing with a passion for digital marketing. Akram is founder and Managing Director of Your Speaker for Online Marketing. He holds an MBA, having studied at USM in the City of Penang Malaysia. Previously, he worked as online marketing manager in Saudi Arabia, and he managed many projects, e.g. Search Engine marketing and Display marketing.
Akram is certified in online marketing from Google and Microsoft.
